Fashion in the News: Forever 21 Launches Deeper Discount Store F21 Red

forever21storeIf you follow fashion news (or the buzz on budget blogs) you’ve been anticipating for a few weeks now Forever21’s new even lower priced store, F21 Red. The concept behind F21 Red is said to be providing basics at deeper discounted prices (as if Forever21 wasn’t cheap enough). The first F21 Red store officially launched this past Saturday in the Azalea Shopping Center just outside of Los Angeles, California. Prices have been reported ranging from $1.80 (camisoles) up to $7.80 for denim. Forever 21 hasn’t yet announced any plans to roll out more F21 Red stores and appears to be using this first store to test the market.

Interestingly enough, this new store comes just as other retail chains also are working on possible lower priced stores such as J Crew’s “Mercantile” and Abercrombie and Fitch’s plan to change Hollister to a cheaper fast fashion brand.

Comment below and share your thought on this new store? Are you excited to see an even more budget friendly version of Forever 21? 

xoxo,
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