Fashion and Technology: Beauty App Bellashoot

Since launching their website last year, Bellashoot has provided beauty enthusiasts, beauty bloggers and experts a visual platform to share, discover and experiment with beauty. Bellashoot’s latest launch is making it easier for women all around the world to interact and learn about the best in beauty.

Bellashoot is designed for beauty lovers from around the world to organize all of their favorite products, tutorials and inspiration while also sharing their own content and building relationships. Designed for everyone from veteran makeup artists looking to share their latest tutorial to the everyday beauty enthusiast seeking tips as she’s getting ready to go out on the town.

Main features of the app include:
• Members can filter their search with a variety of keywords, such as tutorials, inspiration, beauty tips, beauty news, blogger reviews, YouTube videos, nails, makeup tips, hairstyles, and more.
• The built-in camera functionality allows users to take product pictures, selfies and create beauty tutorials on-the-go, making it easy for them to share with the community in a matter of minutes.
• Easily find all of their favorite makeup artists, bloggers, hairstylists, and beauty brands and follow them all in one centralized app, never having to miss another post again.
• Create a space to store all their favorite beauty tips and products with custom collections created around their specific beauty interests, whether it’s hairstyles, nail art, bridal makeup, contour makeup or more.

To join Bellashoot’s one-stop platform for beauty lovers across the globe,download the app for free by visiting iTunes here.


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NYC Shopping: Tortoise & Blonde vs. Warby Parker Glasses

Warby Parker vs Tortoise and Blonde

As someone who has worn glasses for years (though to be fair I’ve been wearing mainly contacts for the last 10 years) I’ve never been super into glasses. I’ve always owned one pair (usually just as a back up) and even had the same ray ban glasses for the past four years!

So naturally when it was time to find a new pair of glasses, I felt like I was wandering through uncharted territory. Once I knew I needed new glasses, I looked online for reviews of but was shocked to find none. I had heard a lot about Warby Parker and had seen Tortoise & Blonde Glasses inside of Urban Outfitters so figured I’d start there.


I went first to Tortoise and Blonde since it was pretty convenient to pop into one of the Urban Outfitters that they are located in. I initially felt like their selection wasn’t as large as I would like but with the aid of the very helpful sales associate I soon changed my mind. One hour later and many frames passed, I had a pair of glasses I was finally ready to commit to. I asked the associate to lay the price on me and was stunned by the quote: $197 for “The Alfredo in Blonde“. The sales associate (probably seeing the shock on my face) quickly offered me a “discount” if I bought TWO pairs that would bring the cost down to about $300 for both. Another hour later I settled on “Abri in gray and yellow” as my second pair. Though thoroughly in love with the two pairs I found it difficult to part with $300 for glasses when I spend most of my time wearing contacts. Under the pressure of the associate, I ended up ordering but then going home and canceling.

After later going on I saw the breakdown of the prices (turns out the frames were actually $137 +$20 for the lenses and another $40 for lifetime warranty which I didn’t ask for). Had I known the price breakdown I probably would have just got one pair for $157 and walked away happy.


After the heftier than expected price tag at Tortoise and Blonde, I decided to give the wildly popular Warby Parker a try. I went to their downtown Soho flagship store and was immediately overwhelmed by the sheer amount of people buzzing around. Unlike Tortoise and Blonde with the overbearing sales associate, at Warby Parker the associates more or less gave you the impression they were there to model the eyeglasses and not much else. I spent 30-45 minutes wandering around trying to find a good pair and wishing someone was there to give me a second opinion. Despite trying to engage several employees, none seemed to be game to much more than pointing out where glasses were. Dejected and frame-less, I left the store ready to give up on replacing my four years old frames.


Eventually I decided to give it another go, armed with more knowledge. I went online to Warby Parker and was able to come up with a list of frames I liked in the much less overwhelming format of viewing them all online. A few weeks later, I went back to Warby Parker an hour before they closed. Surprisingly, I had a completely didn’t experience the second time around. After telling the greeter at the door that I had a list of glasses I wanted to see, she directed me to an associate in the back that helped to pull out the glasses on my list. From there he actually stayed with me as I tried on several pairs, gave me his thoughts on he one, and even suggested I use the photo booth (something that no one ever mentioned to me on my first visit!) Less than an hour later, I settled on the “Topper in Crystal“, which came to $95 total.



Overall my number one piece of advice would be to do your research before going to any of these new eye glasses startups. Had I done that before going to Tortoise and Blonde, I would have known the lowest price I could get a pair for and would have walked away with the “The Alfredo in Blonde“. Tortoise and Blonde had more frames that I liked, however a slightly higher price tag. At $97 Warby Parker’s prices absolutely can not be beat, but many of frames seemed similar to me. Though I’m excited to receive and start wearing the “Topper in Crystal“, there were few other frames that I found and liked.


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Top Autumn/Winter Fashion Trends


As the weather cools off and we put away the tank tops and sandals, it’s time to start thinking about autumn and winter wear. Cool-weather fashion includes coats, scarves, sweaters and… duvet covers? Here is a complete list of AW14 fashion trends to go for this season.


NYC Shopping: E.L.F Cosmetics NYC Studio Haul

elf studio nyc

e.l.f has long been known for their affordable yet quality beauty products. For years their products were only available online but over time they made their way into physical stores through retailers like Target. Some time ago I heard about the opening of an e.l.f flagship store in NYC but honestly didn’t “jump” to go. I figured that since most of their products are already in Target, there was no need for me to make a separate trip to their store.

As life would have it, I ended up in the neighborhood with time to kill so I decided to check it out. Immediately I was pleasantly surprised. For one, there were soooo many products (much more than I expected), testers (amen for try before you buy) and helpful makeup artist giving advice (looking awesome in all elf products). To say I was elated would be an understatement. I somehow lost an hour of time in the store and picked up more products than I intended (I just came to window shop)!


I ended up buying the following products I’ve never used from elf:
-Blush Palette in Dark
-Complete Coverage Concealer in Dark
-Pressed Mineral Foundation in Dark
-Makeup Removal Pen in Clear

To be honest, I haven’t gotten around to throughly testing out my goodies from the haul, but as you know from my favorites post, I’m obsessed with the blush palette! I can’t wait to get around to using the other products more, fingers crossed they are just as bomb.

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Hair Trend: The “Micro” Bang


Micro bang: a shorter than normal bang/fringe.

The ‘micro bang’ is a bold statement cut that has been seen on celebrities such as Beyoncé and Lady Gaga. The right amount of texture is key to pull them off,” explains George Gonzalez, owner of George the salon Chicago. “There are a few elements to consider before you take the plunge. If your hairline is dense, a bang like this can look fantastic. With a choppy, short fringe, you also can’t ignore natural cowlicks. If a client has too many, they should consider the amount of work they will need to do daily to smooth them out. Plus, do you feel comfortable accentuating features like your forehead and eyebrows?”

If you think you’re cut for this trend, keep reading to see some do’s and don’ts.

Do: Bring pictures just in case you cannot find what you want in the salon magazines.

Don’t: Go too short. It is best to start gradually cutting. Your stylist can always take more off.

Do: Sit and discuss your hair before you get sent back to get shampooed. Make sure your stylist connects with you and understands your needs. Don’t be afraid to say “no” that’s not what I mean. It is a stylist’s responsibility to understand your language and what you are describing when it comes to your hair, especially for a drastic cut like this.

Personally, this trend isn’t up my alley but I think it can look good on people if done right.


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Must Have Monday: Fall Hats


If you live on the east coast, then you probably woke up Sunday morning and got Mother Nature’s memo that Fall is officially here. With that comes the need for more layers and accessories to keep warm in the chilly months ahead.

But of all the Fall weather accessories, one stands “heads” above the rest. This season the wide brim hat is all the rage. For a couple of years now wide brim hats have been pretty popular, holding down the 2nd spot after the beanie. But unlike before, the wide brim has taken the number one spot as “the must-have” hat.
Personally, I love wearing my hat has it gives every outfit an extra “boost” of style. Looking to try it out? Check out more hat inspiration below.


Shopbop Friends and Family Sale


There are few sales that I can think of that are worth a dedicated announcement. Typically I don’t plan my shopping around sales unless they are very substantial as is the case with this one.The Shopbop Friends and Family Sale event is back! Enter discount code “FAMILY25″ at checkout to enjoy 25% off storewide between October 14th -16th



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